Brand development for the United Nations Population Fund’s project on #ExpandingChoices. As the creative director on this project, I developed the logo in 6 languages, kinetic type rollout video, rollup banners in 6 languages, animated infographics for participating countries, brand guidelines, overall communications strategy, and other social media assets.

In addition, I trained country office communications staff on creating a buzz around the project and interacting directly with donors and the private sector on social media. I oversaw all brand development as our country offices carried the work forward with advertising agencies and independent creative contractors.

A collection of animations that I designed and developed, primarily for social media. Some of these were for specific campaigns, while others were stand-alone pieces.

Be sure to use the play button (on the center of the image) to view the videos.

Share images designed for various social media platforms. Most images were produced for five states in both English and Spanish.

The #SheCounts influencer campaign is one of the largest campaigns I’ve managed in my career, and reached millions of people across the world. A partnership between UNFPA’s Europe and Asia regional offices, the campaign aimed to raise awareness of the value of women and girls.

In addition to coming up with the campaign idea and scope, I managed all of the artwork for over 40 country offices as well as two regional offices. I prepared all art files for various social media platforms in easily editable formats, conducting trainings on design skills to build capacity and self-sufficiency.

The campaign was an enormous success, with over 70 influencers engaged in Europe alone, 15,000 profile visits, 27,000 reactions/comments/shares, and millions reached. The hashtag and art concept was widely used, and was trending in several countries. The campaign even inspired “copycat” artwork.

A selection of logos I’ve designed. Most also included full brand guidelines as well as brand rollout materials.

Award-winning C1 Innovation Lab logo and corporate branding I designed for Blue Cross and Blue Shield. In addition to developing the logo, I created the corporate look and feel as well as brand guidelines to hand over to the new team.

Award-winning infographics used on social media and other platforms.

Videos I have developed for UNFPA, all on minimal budgets with very short timelines.

A series of gifs and static share images I developed for UNFPA’s social media accounts leading to the International Conference on Population and Development in Nairobi, Kenya.

Pictured here is only a sample, final output included more than 30 assets.