Directed the creative vision and implementation of the "Expanding Choices" brand. Developed initial art concepts, designed the logo, and adapted it into eight languages. Created comprehensive brand guidelines, a social media rollout package, multiple infographics, meeting backgrounds, report and presentation templates, and a microsite. Designed a set of custom icons and developed a Canva brand kit to empower non-designer communications staff. Successfully implemented the brand across five countries and currently oversee their design outputs, managing a consultant who produces long-form reports under the brand framework.