Led branding and social media for UNFPA at COP29 in Baku, creating impactful visuals and materials, including event backdrops, rollup banners, digital and printed cards, and a landing page for side events. Developed a cohesive social media package to amplify visibility and engagement across platforms.

Directed the creative vision and implementation of the "Expanding Choices" brand. Developed initial art concepts, designed the logo, and adapted it into eight languages. Created comprehensive brand guidelines, a social media rollout package, multiple infographics, meeting backgrounds, report and presentation templates, and a microsite. Designed a set of custom icons and developed a Canva brand kit to empower non-designer communications staff. Successfully implemented the brand across five countries and currently oversee their design outputs, managing a consultant who produces long-form reports under the brand framework.

The ICPD30 Regional Conference was a high-level event where member states and civil society leaders reviewed the implementation of the International Conference on Population and Development (ICPD) Programme of Action.

I managed the entire communications campaign for UNFPA and UNECE, delivering a cohesive brand identity and a full suite of materials for the conference. My responsibilities included creating two interactive websites—one to showcase key report findings and another serving as the official conference hub with speaker information and the event schedule. I also developed and executed a comprehensive social media campaign with over 30 posts, and designed all event materials, including stage backdrops and banners. The scope of my work also included providing art direction for the 200+ page printed report, ensuring a consistent and professional visual identity across all platforms. This project demonstrates my ability to manage complex, multi-faceted campaigns from a strategic and creative perspective.

Developed the concept and led the production of the "Demographic Resilience Expert Series," a video initiative promoting the United Nations Population Fund’s Demographic Resilience programme. Managed all aspects of production, from shooting to editing, to create engaging content that highlights expert insights and raises awareness on key demographic challenges.

Award-winning C1 Innovation Lab logo and corporate branding I designed for Blue Cross and Blue Shield. In addition to developing the logo, I created the corporate look and feel as well as brand guidelines to hand over to the new team.

For this video, I served as the end-to-end creative and production lead. I conceptualized the entire project, which involved a vox-pop style video series interviewing people across 17 countries in our region. I then developed the interview questions and coordinated with country teams to gather on-the-street footage. In post-production, I crafted the final narrative script from the collected interviews, edited the entire piece, and provided the voiceover. This project showcases my comprehensive expertise in video production, from strategic planning and creative direction to hands-on editing and performance.

A selection of logos I’ve designed. Most also included full brand guidelines as well as brand rollout materials.

Social media carousels adapted from long-form human impact stories, conceptualized and designed to drive traffic to UNFPA’s website.

A collection of animations that I designed and developed, primarily for social media. Some of these were for specific campaigns, while others were stand-alone pieces.

Be sure to use the play button (on the center of the image) to view the videos.

Award-winning infographics used on social media and other platforms.

Videos I have developed for UNFPA, all on minimal budgets with very short timelines.

Share images designed for various social media platforms. Most images were produced for five states in both English and Spanish.

The #SheCounts influencer campaign is one of the largest campaigns I’ve managed in my career, and reached millions of people across the world. A partnership between UNFPA’s Europe and Asia regional offices, the campaign aimed to raise awareness of the value of women and girls.

In addition to coming up with the campaign idea and scope, I managed all of the artwork for over 40 country offices as well as two regional offices. I prepared all art files for various social media platforms in easily editable formats, conducting trainings on design skills to build capacity and self-sufficiency.

The campaign was an enormous success, with over 70 influencers engaged in Europe alone, 15,000 profile visits, 27,000 reactions/comments/shares, and millions reached. The hashtag and art concept was widely used, and was trending in several countries. The campaign even inspired “copycat” artwork.

A series of gifs and static share images I developed for UNFPA’s social media accounts leading to the International Conference on Population and Development in Nairobi, Kenya.

Pictured here is only a sample, final output included more than 30 assets.

A collaborative campaign between UNDP and UNFPA to promote the role of women and girls in STEM. My role included ideation of the campaign, project management, and all design and animation.