While reviewing metrics, my team noticed that followers were highly likely to interact with posts mentioning mental health. This series was developed as a direct answer to that interest and focused on a positive, upbeat discussion around mental health. The campaign included static images, gifs, animations, and Facebook carousels. It was produced for five states in both English and Spanish.
Be sure to turn up your sound for the animation to the left!
Social Media Share Images
Share images designed for various social media platforms. All images were produced for five states in both English and Spanish.
Breast Cancer Awareness Social Media Campaign
Breast cancer awareness social media campaign. The campaign focused on debunking myths - such as being too young for cancer - as well as positive outcomes from cancer prevention methods and screenings. Produced for both English and Spanish markets in five states.
Hispanic Heritage Month Social Media Campaign
Social media campaign designed to target latino customers. The campaign focused on typical latino health remedies - such as drinking mint tea for an upset stomach - that users may have learned from their mother or grandmother. It then shared with users the truth behind those remedies and recommendations for alternate remedies where appropriate.
This campaign included a combination of static images and cinemagraphs, and was developed for markets in four states.
Be sure to hit the play buttons on the left to watch the cinemagraphs!
Award-winning infographics used on social media and other platforms.
Master of the Grill Social Media Campaign
The Master of the Grill Facebook campaign engaged Spanish-speaking BCBSIL and BCBSTX Facebook followers in a way that had never before been done by HCSC. Taking a cue from fans of their Latino pages who post and comment in a mix of Spanish and English, this campaign featured both languages intermingled on the same page. Fans surpassed client expectations by sharing unique recipes, ideas and techniques that are specific to Latino culture.
A collection of animations that I designed and developed for social media. Some of these were for specific campaigns, while others were stand-alone pieces.
Be sure to turn up your sound (some videos only) and use the play buttons on the left to view the videos.
Countdown to Summer Social Media Campaign
The Countdown to Summer Facebook campaign was designed to crowdsource ideas for “best of” summer lists. The campaign asked fans to submit their summer favorites, including music, vacations and treats.
Photo Challenge Social Media Campaign
Samples of the 52 Week Photo Challenge Campaign that I designed. The campaign was executed across Facebook and Twitter to promote user engagement.
Non-profit Annual Report
Annual report I designed in January 2013 for a mid-size non-profit in Chicago.
After participating in a key messaging project with the Taproot Foundation, I learned that the agency's marketing was seen by the community as faceless and somber. Therefore, for this annual report, I wanted to focus on showing happy clients with bright, cheerful colors.
For this project, I came up with and developed a theme, wrote and edited all of the copy, hired and managed photographers (in addition to doing some of the photography myself), and completed all of the design and production work.
Emails I have designed and coded. All emails are tested across multiple platforms and are fully responsive.